COMTE DE GRASSE / GIN 44 - 2023
ART DIRECTION (PHOTO)
( COMTE DE GRASSE )
SCOPE
ART DIRECTION, EDITORIAL STRATEGY, PHOTOGRAPHY.
PROJECT
PRESENTATION
Gin 44 is the flagship product of the Comte de Grasse distillery, whose mission is to use extraction and distillation techniques mastered by the perfume industry to revolutionise the creation of luxury spirits. Gin 44 promises an escape to the French Riviera, with an authentic but intensely aromatic profile that is unmatched by spirits using traditional techniques.
Gin 44 is the flagship product of the Comte de Grasse distillery, whose mission is to use extraction and distillation techniques mastered by the perfume industry to revolutionise the creation of luxury spirits. Gin 44 promises an escape to the French Riviera, with an authentic but intensely aromatic profile that is unmatched by spirits using traditional techniques.
direction
to accompany Gin 44’s ambitious growth, we developed a more consistent, more premium image aiming to preserve a sense of Gin 44’s authentic roots in the region whilst expressing their modern and dynamic spirit. Inspired by the terroir of the Côte d’Azur, we explore the role of the sun in the development of natural flavours and aromas, as well as stimulating optimism and creativity.
to accompany Gin 44’s ambitious growth, we developed a more consistent, more premium image aiming to preserve a sense of Gin 44’s authentic roots in the region whilst expressing their modern and dynamic spirit. Inspired by the terroir of the Côte d’Azur, we explore the role of the sun in the development of natural flavours and aromas, as well as stimulating optimism and creativity.
( ART DIRECTION )
MOODBOARD
PHOTOGRAPHY, EDWARD TAYLOR
ART DIRECTION, CAMILLE TINON
PHOTOGRAPHY, EDWARD TAYLOR
ART DIRECTION, CAMILLE TINON
CREDITS
EDITORIAL STRATEGY, TY STUDIO / WWW.TYSTUDIO.COM
ART DIRECTION, CAMILLE TINON / IG @CAMILLE.TINON
PHOTOGRAPHY, EDWARD TAYLOR / IG @EDWARDBTAYLOR
PRODUCTION, GEORGIE BODEN, GIN 44
POST-PRODUCTION, PAULA CHABHAZIAN
