PICHON COMTESSE - 2024
ART DIRECTION (PHOTO / VIDEO)
( PICHON COMTESSE )
SCOPE
EDITORIAL STRATEGY, ART DIRECTION, STORYTELLING, CONTENT PRODUCTION
PROJECT
Château Pichon Comtesse is well-known for producing one of Bordeaux’s most charming wines, but also for being one of Bordeaux’s most charming places. Driven by a dynamic team on the ground and with investment and guidance from the Roederer Collection, Pichon Comtesse’s wines live amongst a more general passion for art, culture, hospitality and ‘art-de-vivre’.
An update to Pichon Comtesse’s campaign ‘wine is a civilisation’ aims to express culture in movement, with modernity and dynamism at its heart. EXPRESSING A SENSE OF WELL-BEING AND HARMONY like the place itself.
( ART DIRECTION )
MOODBOARD
PHOTOGRAPHY, AGATHE BOUDIN
ART DIRECTION, CAMILLE TINON
PHOTOGRAPHY, AGATHE BOUDIN
ART DIRECTION, CAMILLE TINON
(A) ‘Rencontrer: One civilisation meets another’
A short story about the importance of travel and sharing between cultures.
(B) ‘CONTEXTURE: WEAVING THE TANGIBLE WITH THE INTANGIBLE’
wine isn’t just about vines and wine – it’s a whole context. Everything is linked in some way.
CREDITS
EDITORIAL STRATEGY, STORYTELLING, TY STUDIO / WWW.TYSTUDIO.COM
DIGITAL STRATEGY, SOCIAL MEDIA, CHALVIN PARIS / WWW.CHALVINPARIS.COM
ART DIRECTION, CAMILLE TINON / IG @CAMILLE.TINON
PHOTOGRAPHY, AGATHE BOUDIN / IG @AGATHE.BDN
FILM EDWARD TAYLOR / IG @EDWARDBTAYLOR
PRODUCER, EMMA SACLIER
SOUDS, POST-PRODUCTION, JULIEN SEIGNOL / IG @JULIEN.SEIGNOL
